Jiu-Jitsu Gym & Classes in Milwaukee, WI

See our Schedule | Call Us (414) 737-5315 | Ask About Our 30 Day Trial

“Pura Vida” literally means pure life, however the real meaning is closer to “plenty of life,” “full of life,” “this is living!” “going great,” or “real living.” It is a saying that represents the philosophy of life in the country of Costa Rica and it is the name we chose for our studio in honor of our instructor, Henry Matamoros.



Brazilian Jiu-Jitsu is a martial art, combat sport and a self-defense system that focuses on grappling and especially ground fighting. The art was derived from the Japanese martial art of Kodokan judo in the early 20th century.

It teaches that a smaller, weaker person can successfully defend himself against a bigger, stronger assailant by using leverage and proper technique—most notably by applying joint locks and chokeholds to defeat the other person. Brazilian Jiu Jitsu training can be used for sport grappling tournaments (gi and no-gi) and mixed martial arts (MMA) competition or self defense.

Pura Vida Jiu Jitsu was founded in 2010, and is operated by Jake Klipp and Zak Ottow. We have an 1,880 sq ft matted dojo with plenty of room to train. Our gym has a restroom and a separate shower, as well as lockers (bring your own locks). We are located in downtown Milwaukee, WI. We trace our lineage through BJJ Black Belt Henry Matamoros, Pedro Sauer, and Rickson and Helio Gracie. Our gym’s motto is “In Guard We Trust.” We focus on a dynamic and flowing open guard system that was taught to us by Sensei Matamoros. Our gym is a welcoming environment where students of any age and experience are always welcome to come in and train. Pura Vida Jiu Jitsu focuses on two disciplines for adult students, Brazilian Jiu-Jitsu and Muay Thai, two very effective combat arts which serve as foundations for many of today’s successful Kickboxers & MMA fighters. We focus on Brazilian Jiu Jitsu and Tae Kwon Do for our kid’s program, two self-defense styles PROVEN to help growing kids become better adults.

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Jake "Ender" KlippJiu Jitsu Milwaukee