About Us

Milwaukee’s Premiere BJJ & MMA Academy

Our gym is conveniently located in Milwaukee, Wisconsin’s Walker’s Point.

We have a very welcoming and friendly family atmosphere. Our KIDS Pura Vida Martial Arts program teaches self-defense and leadership development by combining our Brazilian Jiu Jitsu, Kickboxing and the EMPOWERING 14 leadership traits used by the United States Marine Corps in a safe and fun environment!

We have a strong Mixed Martial Arts competition team, with entry level amateurs all the way up to our professionals signed by the UFC. Our coaching staff SPECIALIZES in fighter development. Whether you’re just getting started or looking to expand your skills, our team of coaches is ready for you.

We’ve got conditioning and fitness classes, women’s classes, and all different types of martial arts classes!


What They Say About Us

“My son used to get picked on every day at school. It broke my heart. That’s why I brought him to Pura Vida. Within the first month of joining, he was carrying himself differently. He had confidence. The instructors told me their job was not to teach him to fight, but to teach him enough confidence that he wouldn’t need to… and they did!

Lupe Silva

Mother of Student

“I lost thirty pounds. I brought my blood pressure down so far my doctor had me stop taking my medication. Getting my blue belt from Pura Vida BJJ & MMA has meant the world to me. I have a family here.

Carlos Marchan


“I have suffered with addiction my whole life. Joining the family at Pura Vida has enabled me to stay sober, which is as great of a referral as I can give. I am very proud of what I’ve accomplished with this team, and I look forward to what’s to come in the future!

Bradford Ermel


Brazilian Jiu Jitsu – For the Body, Mind, & Spirit


Many imagine Brazilian Jiu Jitsu as being just a sport or a self-defense system, but it’s so much more!

Under the watch of a competent instructor and surrounded by the right kind of training partners, Brazilian Jiu Jitsu helps you develop physically, mentally and spiritually.

You will find that Brazilian Jiu Jitsu is a fantastic way to work out. It is fun and challenging, and you’ll often find that you aren’t even thinking about how much work you’re doing while you learn. You’ll lose fat while you build USEFUL muscle. When you train Brazilian Jiu Jitsu you are teaching your body to defend itself from another human body by understanding and exploiting the inherent weaknesses we all have with the strengths that all of us posses, regardless of size. Techniques you master will take time, but they will be truly EARNED.


The mental challenge presented in a Brazilian Jiu Jitsu match is second to none. We describe what we do as a game of chess, but the piece on the board are actually the parts of the body. If you enjoy puzzle-solving, you will LOVE Brazilian Jiu Jitsu! And because we have a friendly and welcoming training environment where we all hold each other’s safety as our top priority, you can keep try-try-trying again to solve the various puzzles you’ll encounter! Pura Vida BJJ & MMA is very unique in the vibe you’ll feel the first time you walk into the gym. We are proud of the brainstorming lab we’ve created for all of our students to learn in!

The deepest effect Brazilian Jiu Jitsu has on a committed student is spiritually. We don’t mean it in a religious way, but more in an emotional-health way. Putting your safety into someone else’s hands, and having them do the same for you helps you bond with your fellow training partners. Solving problems together in a collaborative way FEELS good. The sense of accomplishment you gain from “earning” a technique, rather than learning it is indescribable. Nothing is given to you in our martial art. When it’s yours it’ll be because you put in the work to make it yours. The way you can completely forget about the things stressing you out in life for the hours you spend on the mat let’s you leave the gym with a fresh outlook on life. You’ll still have your problems waiting for you to solve when you get in your car, but you’ll have a completely different level of mental clarity and energy to attack them!

Come in today and try your first class! The only regret you’ll have is that you waited this long…


Jake "Ender" KlippPura Vida BJJ & MMA in Milwaukee